About Maxum

Maxum goes everywhere you do!

Maxum watches are designed & developed by Sydney based company Designa Accessories. Today Designa Accessories remains a wholly Australian owned family company specialising in the design, distribution and marketing of leading fashion accessory brands under proprietary and licensed arrangements.

Since Maxum's launch in 1999, it has become one of Australia's leading surf inspired watch brands selling throughout major department stores & watch & jewellery stores.

Maxum focuses on offering quality & fashionable products with high quality technical specifications at an affordable price. By focusing on the function, form, fashionability & fit, Maxum has created products that embrace our Australian beach culture lifestyle.

Maxum offers an unparalleled 5 year limited warranty on all Waverider & Core styles, and 3 year warranty on all Digitals.

In 2005, Sunshades Eyewear licensed the Maxum brand & launched a cohesive & fashionable unisex line of eyewear at an affordable $79.95 price point. Maxum sunglasses are currently stocked throughout Myer stores nationwide.

As a young Australian brand itself, in 2008 Maxum supports Australia's up & coming ‘young guns' from all action water sports, and make them part of the Maxum family as 'Team Maxum'. Maxum helps them to achieve their dreams by supporting them in their travels & competitions, & by helping to make them household names in the near future.